UCO | SITKA
Create features and visual design for an extendable camping lantern that helps reduce eye strain
OVERVIEW
For this project I was involved product visual design, feature development, companion app concept design, package design, and a landing page design for the UCO Sitka.
My role
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UX designer
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Visual designer
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The team
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1 UX designer
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1 Visual designer
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1 Product engineer
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Photographer
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Tools used
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Photoshop
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Illustrator
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Rhino
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35mm
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Figma
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Premier
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Pen and paper
My contributions
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Visual design
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App design
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Package design
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Landing page design
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Product photography
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Product video
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Duration
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2 months
THE PROBLEM
At night, campsites are typically illuminated by light on a table or on the ground and can cause eye strain. Light from up high is easier on the eyes and better illuminates table top surfaces.
How might we develop a visual identity for the Sitka that communicates the value of the product quickly while resonating with the the outdoor enthusiast audience?
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MY PROCESS
For this project I started at the Research phase then provide visual design during the Design phase.
RESEARCH
Through a participatory design session I explored product features with the product developers and captured the features we felt were most valuable to the product.
INSIGHTS &
FEATURES
From the participatory design session, we determined certain features would reduce eyestrain. We surfaced these insights and features.
Key insight No. 1
Lights set on table tops at night interferes with night vision and cause eye strain.
Resulting feature
Lantern has the ability to raise up higher than eye level.
Key insight No. 2
Users need a way to control lantern brightness from their mobile device.
Resulting feature
A concept app was created that offered remote control.
Key insight No. 3
Users need a way to charge their mobile devices while adventuring outdoors.
Resulting feature
Lantern offered USB charging ports that draw power from the lithium battery.
Key insight No. 4
Users needed a way to power the lantern without the use of traditional batteries.
Key insight No. 5
Users need a way make camping even more fun!
Resulting feature
Lantern offered multi colored light feature to liven up any night camp setting.
ONLINE DESIGN
I delivered design assets for online assets such as landing pages and Amazon listings.
COMPANION APP
I created a companion app that offered remote control of the Sitka via a mobile device. The concept was scrapped due to budget limitations
ILLUSTRATION
I created all illustrations needed for online assets, package design and instructions
3D CONCEPTING
Explored product shape with pencil, marker and Rhino 3D.
